FRIDAY PRESS REVIEW - August 9 2024
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
GOLF A GOOD FIT IN THE OLYMPICS EVEN IF IT DOESN'T LOOK LIKE OTHER OLYMPIC SPORTS
SPORTS - What was meant as a celebration of golf in the Olympics quickly turned into a reminder that the royal and ancient game still has a long way to go before it feels like it truly belongs. In the field for the Genesis Invitational last year were Justin Rose and and Xander Schauffele, so the International Golf Federation thought this would be a good time to promote the Olympic golf competition going to Riviera Country Club for the Los Angeles Games in 2028... More HERE
PARIS 2024 ON TRACK TO BREAK OLYMPICS BROADCAST AND DIGITAL RECORDS AFTER STRONG FIRST WEEK
OLYMPICS - The International Olympic Committee (IOC) has claimed that Paris 2024 is on track to break broadcast and digital engagement records, citing strong viewership figures from its partners and first party channels.
Official Olympics social media channels have generated more than 8.5 billion engagements during the first week of the Games – 40 per cent more than the entirety of Tokyo 2020
Opening ceremony watched by 23.4 million viewers on France Télévisions – an 83.3 per cent audience share
Warner Bros Discovery (WBD) exceeded total unique streaming viewers for Tokyo 2020 in first two days of Paris 2024... More HERE
SPORT INDUSTRY SOCIALS:
THE FUTURE OF SPORTS TECH
TECH - A playground for tech organisations and sports professionals alike, exhibitors will have the opportunity to showcase their work to senior decision makers in the sector, while guests will be able to get hands-on with the latest gadgets and solutions. Whether you’re trying out the latest smart apparel or interacting with AI-driven fan platforms, this is your chance to see, touch, and experience the future of sports technology...More HERE
