FRIDAY PRESS REVIEW - September 6 2024
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
GENEVA WATCH DAYS: A REVOLUTION IN THE WORLD OF WOMEN'S WATCHMAKING
WATCHMAKING - At Geneva Watch Days, women's watchmaking is poised to become the star attraction of tomorrow as brands look to make up for lost time and revenue. An enormous charm offensive took place at Geneva Watch Days this year to woo more women, or men, into buying timepieces designed specifically for women... More HERE
WHAT A 160-YEAR-OLD THEORY ABOUT COAL PREDICTS ABOUT OUR SELF-DRIVING FUTURE
AUTOMOBILE - After a brutal 2023, the vibes around self-driving cars are improving. Cruise, the industry leader whose vehicle was involved in a horrific San Francisco crash last fall, has rebooted under new management, while rival Waymo is expanding to serve broader swaths of the Bay Area and Los Angeles and Tesla is promising a new robotaxi service…More HERE
DR PEPPER JUST OVERTOOK PEPSI. COULD COCA-COLA BE NEXT?
BRAND STRATEGY - Dr Pepper now has a larger market share than Pepsi in the US. Armed with exclusive ad effectiveness research, Andrew Tindall believes Coca-Cola now should fear the worst that can happen. At System1, I see a lot of marketing data. Only a small portion is useful, and an even smaller portion is actually interesting. I’m rarely allowed to share useful and interesting data, but today, we have a truly brilliant modern marketing case study from a team quietly doing the hard graft consistently over many years...More HERE
