FRIDAY PRESS REVIEW - January 24 2025
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
THE AUSTRALIAN OPEN’S ANIMATED LIVESTREAMS MAKE PLAYERS LOOK LIKE WII SPORTS CHARACTERS
SPORTS - The Australian Open might look a little different this year if you’re livestreaming it on YouTube. That’s because the tournament has put an animated overlay on some of its matches to avoid broadcast licensing conflicts, making players look an awful lot like Wii Sports characters... More HERE
WANT TO SMELL LIKE DONUTS? BEAUTY BRANDS THINK YOU DO
BEAUTY - Earlier this month, Native unveiled a Dunkin'-themed personal care line: a sugary spread of body washes, deodorants, lotions, shampoos, and conditioners in the familiar (to some) scents of Vanilla Sprinkle, Strawberry Frosted, Blueberry Cobbler, and Boston Kreme... More HERE
OREO PLAYS ON LORE BEHIND ITS BRAND NAME WITH WEB AUDIO CHALLENGE
BRAND MARKETING - Oreo is leaning into internet lore surrounding the meaning behind its name with a new audio-driven web experience, per details shared with Marketing Dive... More HERE