FRIDAY PRESS REVIEW - February 21 2025
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
UFC AND MONSTER ENERGY STRIKE BIGGEST SPONSORSHIP DEAL IN THEIR HISTORY
SPORT - The Ultimate Fighting Championship (UFC) and Monster Energy have extended their partnership in a deal that the pair say represents the biggest sponsorship agreement in the history of both companies... More HERE
SUPER BOWL LIX: ANALYZING THE GAME’S ADVERTISING AND ENGAGEMENT DATA
MARKETING - The big game’s ads, broken down by key stats reflecting cost, reach, performance and more... More HERE
THOUSANDS OF ARTISTS PROTEST CHRISTIE’S AI ART AUCTION AS THE DEBATE ON GENERATIVE ART’S LEGALITY CONTINUES
ART - Over the last few years, artificial intelligence (AI) has become a growing part of our society and culture. At this point, it’s moved far beyond being a gimmick, and now companies rush to find its real-world utility and financial benefit… More HERE