FRIDAY PRESS REVIEW - April 4 2025
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
MIKE TYSON MOISTURIZES HIS MUG IN NEW DR. SQUATCH SPOT CO-STARRING PIGEON
ADVERTISING - This is what it takes to sell skincare to ordinary dudes. Legendary heavyweight boxer Mike Tyson once remarked that “everybody has a plan until they get punched in the mouth.” The observation captured his raw-but-wry sense of humor—and also his experience... More HERE
“WE DON’T DO TA-DAS” - THE END OF THE ‘BIG REVEAL’
CREATIVE PROCESS - With an emphasis on collaboration, designers and clients are moving towards iterative partnerships to create better work... More HERE
HOW DOVE IS CHAMPIONING BODY CONFIDENCE TO STOP GIRLS DROPPING OUT OF SPORT
BRAND STRATEGY - Girls are giving up sport at twice the rate of boys, which hasn’t gone unnoticed by personal care brand Dove. The company has now reached more than 100 million young people through its Body Confident Sport initiative, which is tackling the issue head on by giving young girls access to the resources they need to keep moving… More HERE