FRIDAY PRESS REVIEW I 26 JANUARY 2024
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
TIGER WOODS AND NIKE: WHY AN AMICABLE SPLIT MAKES SENSE FOR EVERYONE
SPONSORING - After Tiger Woods and Nike confirmed the end of their 27-year partnership, SportsPro examines why they decided now was the time to end their successful relationship and looks at what it means for both parties.
Tiger Woods and Nike have proved that goodbyes don’t always have to be hard.
A generation of sports fans – myself just about included – have never known a world without Tiger wearing the Swoosh, but the 48-year-old revealed on social media last week that the pair have called time on their partnership after 27 years of marketing magic. Nike swiftly followed with a classy farewell post of its own...More HERE
EURONEWS CULTURE'S 2024 FAShION TRENDS PREVIEW : WHAT WE'LL BE WEARING NEXT YEAR
FASHION - Fashion trends came and went at break-neck speed in 2023. From mermaid-core, to bloke-core, to ballet-core, we moved on quicker than the flick of a TikTok scroll.
The experts are expecting a slower pace for 2024 with a restorative approach to our wardrobes full of soothing colours and a reworking of classic styles with an egalitarian outlook.
Fiona Harkin, foresight editor at strategic foresight consultancy, The Future Laboratory says: “The core-ification of fashion that reigned supreme in 2023 and had consumers switching style at unprecedented pace is slowly being phased out in favour of a slower, more considered sense of dressing – one that is better suited to our current environmental needs...More HERE
NASCAR WILL DEBUT ALL-ELECTRIC RACECAR
SPORTS - NASCAR confirmed Tuesday that they will publicly reveal their first all-electric racecar at next month's Clash at the L.A. Coliseum. The sanctioning body has tested the car extensively with driver David Ragan, who will be behind the wheel of the prototype in Los Angeles.
Don’t expect to see an all-electric racer in NASCAR competition anytime soon, though, if ever. While the buzz in the automotive world has centered around the electrification of vehicles and their growth in the consumer space, the truth is that while the advance of their market share has gone up significantly, it represents a little over 10% of the overall automotive market and is projected to grow to 17% by 2028...More HERE