FRIDAY PRESS REVIEW - October 4 2024
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
HILTON AND WENDY’S ARE ALREADY USING AI TO IMPROVE CUSTOMER INTERACTIONS
ARTIFICIAL INTELLIGENCE - Hilton is using AI to make routine updates to its content, like finding the right photo to post of each of its 1.3 million hotel rooms, CMO Mark Weinstein said. The hotel chain is also using the tech for easily automatable tasks like helping customers pick rooms from a floor plan...More HERE
MOTORSPORT IS TRYING TO REACH NET ZERO. COULD FUELS MADE FROM AIR AND WATER HELP ACCELERATE THE JOURNEY?
MOTORSPORT - As the climate crisis worsens, Formula One is looking for ways to pollute less planet-heating carbon and become more sustainable. Like many other sports, Formula One has committed to achieving net-zero by 2030, meaning that those behind it pledge to dramatically reduce its carbon pollution and remove from the atmosphere any that remains…More HERE
A LACOSTE EVENT AT THE GREAT WALL OF CHINA HIGHLIGHTS THE ART OF MARKETING ACTIVATIONS
FASHION - In an era where the line between fashion, sport, and entertainment blurs ever more dramatically, Lacoste’s recent event on the Great Wall of China stands as a striking example of the lengths brands will go to capture the global spotlight. On September 29th, Lacoste merged historical grandeur with with the world of sport, paying tribute to Novak Djokovic...More HERE
