FRIDAY PRESS REVIEW - November 15 2024
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
HOW SPRITE REMIXED “THE NIGHT BEFORE CHRISTMAS’ FOR ITS HOLIDAY CAMPAIGN
BRAND STRATEGY - The brand’s first new holiday campaign in three years promotes a popular seasonal flavor by turning NBA star Anthony Edwards into “Anta Claus.” ‘Tis the season for seasonal drinks like eggnog, cocoa, apple cider and, according to The Coca-Cola Company... More HERE
FOUR THINGS BRANDS MUST CONSIDER WHEN INVESTING IN SPORT FOR GOOD INITIATIVES
SPORT - In an increasingly competitive sports marketing environment, how can brands use social impact to stand out? Astin Ewington, head of partnerships at Laureus, outlines the best practices that have helped 76 businesses earn recognition in the Laureus Sport for Good Index over the last four years. As we launch the 2024 Laureus Sport for Good Index… More HERE
5 THINGS THAT DEFINE THE THIRD WAVE OF DIGITAL ADVERTISING
DIGITAL ADS - Novice surfers are taught to catch waves only after they’ve broken. In advertising, however, waiting until then can cost you money, ROAS, and share of market. That’s why the time is now to understand the third wave of digital advertising. The first wave of digital advertising was search, which gathered strength after the dot-com bubble burst in... More HERE