FRIDAY PRESS REVIEW - November 1 2024
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
SIMONE BILES NAMED WORLD’S MOST MARKETABLE ATHLETE FOR SECOND TIME
SPORT - US gymnastics icon Simone Biles has been named as the world’s most marketable athlete for 2024. The most decorated gymnast in history leaps back to the top of the rankings in SportsPro’s annual list of the world’s 50 Most Marketable Athletes (50MM) for a second time, having last been named number one in 2021... More HERE
PRADA AND AXIOM SPACE UNVEIL SPACESUIT DESIGNS FOR NASA’S ARTEMIS III MOON MISSON
FASHION - Luxury fashion house Prada and commercial space company Axiom Space have unveiled the designs for a spacesuit that will be worn for NASA’s Artemis III moon mission. Unveiled during the International Astronautical Congress in Milan on Wednesday, the mostly white suits feature a cropped torso and stone-gray patches across… More HERE
HEINEKEN’S TECHNOLOGY STOPS SMARTPHONES FROM RUINING GIGS
TECH - Heineken wants people to put down their phones. In its latest bid to foster IRL social connections, the beer brand hacked two music events — Mexico’s Live Out festival and Amsterdam Dance Event’s opening party — to discourage phone use on the dance floor. With its creative agency LePub, Heineken installed technology that delivered... More HERE
