FRIDAY PRESS REVIEW - October 18 2024
Here are some of the most interesting articles of the last weeks selected by The Consultancy Group:
CONSUMERS STILL ALLY WITH BRANDS ON SOCIAL: HERE’S WHAT THE NUMBERS SAY
SOCIAL MEDIA - While recent negative media surrounding social media may have marketers nervous about the potential impact on consumer engagement, new research suggests they have nothing to worry about. In a survey conducted by Sprout Social this summer, 48% of respondents reported interacting with brands on social media at a higher rate than previously...More HERE
HOW A WNBA OWNER IS TURNING A TEAM 'NO ONE WANTED' INTO A $150M FRANCHISE
SPORT - The woman behind a franchise no one appeared to want is aiming to orchestrate one of the most remarkable turnarounds in sports history. The New York Liberty are one of the WNBA’s original franchises. Now, back in the Finals, winning the team’s first title would cap off a stretch of unprecedented growth for majority team owner, Clara Wu Tsai.…More HERE
DESIGNERS “MUST SHAPE” THE FUTURE OF XR TECHNOLOGY
DESIGN - Extended reality (XR) is “here to stay”, and designers must shape how society uses this new technology, a leading curator says. Ulrich Schrauth leads the XR and Immersive Programme for the BFI London Film Festival. He has overseen a wide-ranging programme of immersive art, experiences and gaming at this year’s festival, which is underway in the capital...More HERE
